The Origin Story
THE JOEGO STORY
It started with a familiar problem: the morning commute. Juggling keys, food, and a top-heavy coffee cup on a slanted passenger seat is a recipe for disaster. But for our founder, it was more than just a messy annoyance.
Facing a disability from a stroke that severely impacted his mobility and dexterity, the daily drive had become a physical struggle. Juggling multiple items or trying to catch a tipping cup while driving simply wasn't an option.
This daily challenge ignited a mission to create a reliable "third hand" for the car. Partnering with top-tier engineers at DesignThink, our founder refined the JoeGo design and prototype to scale for the masses. Over-engineered for absolute stability, it utilizes the vehicle's seatbelt to stay glued to the passenger seat or back seat. Featuring a locking handle and modular, customizable inserts, it securely manages the torque of shifting loads.
Today, the JoeGo is a patent-pending, USA-made commuting ecosystem. We aren't just securing your coffee and soft drink cups; we are delivering accessibility, peace of mind, and order to your daily drive. Welcome to the JoeGo.
Learn More About FiF InnovationsOur Vision
To be the leading provider of inventions and practical solutions in the consumer goods industry that are eco-friendly and improve the human experience.
Our Mission
Create and maintain a pipeline of new innovations that are fully developed and intellectual property is protected.
Our Approach
Comprehensive product development — from research and design to testing and licensing — making the world kinder, safer, and more eco-friendly.
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